A day spa. Logo was unreadable script, with no tagline. Here’s the new logo and tagline:

2006: logo & tag (spa)

2006: logo & tag (spa)

We used a typface more resonant with the name, a slightly distressed serif, to evoke “old Paris,” and of course the ubiquitous font of relaxation, “Papyrus*.” We threw in the tag for free. They were happy with this treatment, and I was too.

This typeface was fairly played out in 2006, and is now officially forbidden.